HOTBAR.COM TO PROVIDE CONSUMERS WITH LIVE ANSWERS THROUGH ALLIANCE WITH KEEN.COM Keen.com Gives Millions of Hotbar Users One-Click Access to Answers to their Questions Over the Phone New York, New York, August 15, 2000 For the first time, Web users are able to instantly access answers where they can use them most online - right on their browsers. Today, Hotbar.com, Inc., the dashboard to the Internet and creator of the free plug-in that integrates communication, content, commerce, color and creativity, announced a partnership with Keen.com, the Live Answer Community where users get answers to questions over the phone. Through the Keen.com service button located within Hotbar's toolbar, consumers browse a directory of people who can answer their questions, click on a person's "Call Now" icon, and connect for a live phone call. Because Keen.com makes the calls, consumers' phone numbers and other personal information are never revealed. KeenSpeakers - those who have made themselves available to provide answers on Keen.com for a per-minute fee-sell what they know on topics ranging from personal advice to computers to personal finance. Hotbar's alliance with Keen.com not only empowers its users to find answers online - it also opens the door for them to make money as KeenSpeakers. "Our goal is to become a part of people's every day lives, to provide people with Live Answers to life's daily questions over the phone," said Karl Jacob, CEO and president, Keen.com. "As a result of this partnership, millions of Hotbar customers get one-click-access to answers for questions on anything from taxes to computer applications to relationships. Keen.com is a natural extension to what Hotbar already offers its millions of motivated users." Hotbar offers e-businesses a new and creative way to cut through Web clutter and effectively reach their target audience. By partnering with Hotbar, Web sites such as Keen.com can integrate their content into customized browsers and fully leverage the Hotbar plug-in's extensive, already established user-base. "Hotbar's new partnership with KeenSpeakersKeen.com is an absolutely perfect fit," said Hotbar.com co-founder and CEO, Oren Dobronsky. "Both companies strive to personalize the users' Web experience and offer a wide range of information and resources. We are extremely excited to broaden the range of services Hotbar offers to its users with Keen.com's Live Answer Community." Hotbar has formed partnerships with some of the Internet's highest-profile providers of content, e-commerce and Internet services. Keen.com joins high-profile partners Amazon.com, ClickTheButton comparison shopping, CNET, and Deltathree.com, among others. The extraordinary interactive capabilities available to Hotbar's users demonstrate the company's commitment to using strategic alliances to place the timeliest information and most wanted services on the Web at its users' fingertips. About Hotbar.com Hotbar is the dashboard to the Internet, integrating communication, content, commerce, color and creativity all in one free toolbar. Hotbar is a privately held company with sales and marketing based in New York City and research and development in Tel Aviv, Israel. The company was founded in 1999 by chief executive officer Oren Dobronsky and president Gabriella Karni. Thousands of Hotbar Skin centers exist on the Web to date, featuring personal skins created by Hotbar.com users. For more information, please visit www.hotbar.com.