HOTBAR BRANCHES OUT GLOBALLY THROUGH STRATEGIC
PARTNERSHIP WITH
ITALIAN INTERNET PIONEER DADA SpA
Hotbar to Create and License Private Label Toolbar Technology for Two Popular DADA-Owned Communities
June 28, 2001 (New York, NY & Florence, Italy) - Hotbar.com, Inc.(www.hotbar.com),
creators of the popular Hotbar toolbar browser enhancement which gives users instant
one click access anywhere on the Web to the Internet's finest goods and services,
announced today a strategic partnership with DADA SpA, a founding site on the
Italian Internet which provides technological solutions and services
for "living on the Web."
Through the partnership, Hotbar will create and license Private Label Toolbars for
two of the DADA-owned communities - superEva (www.supereva.it), the popular Italian
portal and Aziende (www.aziende.it), Dada's business-to-business community.
By integrating the existing technology in the two community portals,
DADA will now be able to offer new solutions and services tailored to
the specific user, including personalized content and quick access to
that content anywhere, anytime, on any device. With just one click,
superEva and Aziende.it members can access offers from DADA or its
partners, instantly make e-commerce transactions, downloads or launch
the powerful search engine.
This initiative represents an important step in the development and application
of diversified and high-value added subscription services. At the same time,
it provides users with a new online experience and a greater capability to
exploit the Net's potential.
"Hotbar is focused on Global partnerships that will generate revenues for
both companies," says Larry Ganti, Hotbar's VP of Globalization who brokered
the deal. "DADA was a perfect match for us, as they have seen huge profit
increases in the last two years. We look to partner with strong companies
that not only understand business on the Internet, but also have a proven
track record for executing their business plans to achieve set goals".
superEva is one of the largest portals in Italy. With its network of 26
linked sites, superEva has a market reach of 35%, with more of 2,000,000
individual visitors a month and over 2,500,000 users registered for the
portal's services
For DADA the Hotbar solution represents a significant contribution to optimizing
content management; the partnership will yield more online traffic and
contribute to the overall success of the portals, while at the same time
stimulating user loyalty through exposure to a single brand while surfing
various sites.
"The partnership with Hotbar fits the superEva Application Portal strategy:
to invest in cutting edge technology which brings users the best solutions
available in the market," said Angelo Falchetti, Managing Director, Gruppo
DADA. "The success of this approach is demonstrated by the credibility and
the position that superEva commands today. We are convinced that the addition
of new, advanced toolbar functionality will reinforce user interaction with
the portal, to give an enhanced surfing experience, greater satisfaction
and ultimately greater user retention."
About Hotbar
Founded in October 1999 with a vision to change the way people browse the
Web, the Hotbar toolbar is a light dynamic browser plug-in that enhances
and personalizes the users' surfing experience, while successfully branding
and exposing third-party content, service and technology partners.
Hotbar offers e-businesses a new and creative way to cut through Web
clutter and effectively reach an enormous, globally distributed audience
almost overnight. By partnering with Hotbar, these Web sites achieve
unmatched branding by integrating into the browser. Hotbar is a platform
that delivers, and business models are based on performance. For the
individual Hotbar user, this translates into a more personalized, enhanced
surfing experience while fulfilling a basic human need for aesthetics and
fun; for the e-business, a more profitable Internet. Partners who have
already recognized Hotbar's value proposition include: MySimon, CNET,
CBS Sportsline, McAfee, Dealtime and Uproar.
Hotbar is a privately held company with sales and marketing based in
New York City and research and development in Tel Aviv, Israel.
For more information, please visit
www.hotbar.com.
About DADA
DADA, the independent dot-com quoted on Borsa Italiana SpA's Nuovo Mercato,
is a leading provider of high-value added business and consumer e-based services.
It employs over 350 people and heads a group of 14 subsidiaries and 8 associated
companies specialized in e-business, which work in synergy with DADA's business
model. DADA has over 30,000 companies in its client portfolio and operates through
three independent but highly synergetic business units covering Web community
management (Application Portal), e-business solutions, and online connectivity
services to SME's (Aziende.it). SuperEva, a DADA-owned community, has a market
reach of over 35% and is one of the largest portals in Italy.
In the first quarter 2001, the joint turnover of the companies whose control
has been formalized, together with that of DADA SpA, total approximately 21
billion lire.
To learn more about the Hotbar/DADA partnership please contact globalization@hotbar.com
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