HOTBAR.COM FINDS ITS MAMMA
Hotbar's 10.5 Million Users Now Have Access to "the Mother of All Search Engines"
February 8, 2001 (New York, NY) - On the heels of closing a total of $11 million in their second round of financing from Deutsche Banc, Hotbar.com, Inc. (www.hotbar.com) announced today a new partnership with Mamma.com (www.mamma.com), the Mother of all Search Engines. Hotbar, the Dashboard to the Internet that integrates content, commerce and creativity all in one free Web-portable toolbar, will add Mamma to the Hotbar Toolbar Search Box as the search engine functionality. Hotbar's audience of about 20,000 unique downloads per day will have access to Mamma.com, the largest independently owned Meta-Search engine on the Internet.
Says Doron Wesly, Hotbar.com's Director of Marketing and Advertising, "Partnering with Mamma was the next logical step for us in terms of providing the best possible service for our users. Plus, an alliance between our companies will build on the strong affinities our users have for the Hotbar and Mamma brands, as well as a likeminded sensibility shared by our user-bases. "
The alliance is a boon to both companies. In the terms of the deal, Mamma will be instantly integrated into all new Hotbar downloads, which average 30,000 unique downloads per day. Hotbar stands to gain by providing its users with one of the largest meta-search engines on the Web. Furthermore, Mamma acts as a filter, harvesting searches from other engines to ultimately bring the Hotbar user the most in-depth and accurate search on the Web. Mamma.com is the latest partner of a growing list of popular and respected brands that have partnered with Hotbar, including CNNSI and CNET.
"We are pleased to enter into this agreement with Hotbar, as it will enable us to deliver high-quality search results to Hotbar users which will therefore compliment their experience," says Herman Tumurcuoglu, President & CEO of Mamma.com. "
About Hotbar
Founded in December 1999 with a vision to change the way people browse the Web, the Hotbar toolbar is a light dynamic browser plug-in that enhances and personalizes the users' surfing experience, while successfully branding and exposing third-party content, service and technology partners.
Hotbar offers e-businesses a new and creative way to cut through Web clutter and effectively reach an enormous, globally distributed audience almost overnight. By partnering with Hotbar, these Web sites achieve unmatched branding by integrating into the browser. Hotbar is a platform that delivers, and business models are based on performance. For the individual Hotbar user, this translates into a more personalized, enhanced surfing experience while fulfilling a basic human need for aesthetics and fun; for the e-business, a more profitable Internet. Partners who have already recognized Hotbar's value proposition include: CNET, MySimon, Half.com, CNNSI, McAfee, Dealtime and Uproar.
Hotbar is a privately held company with sales and marketing based in New York City and research and development in Tel Aviv, Israel. CEO Oren Dobronsky and President Gabriella Karni founded the company in December 1999. For more information, please visit www.hotbar.com.
About Mamma.com
Mamma.com (www.mamma.com) - The Mother of all Search EnginesTM - is the largest privately held Meta Search Engine and a leading provider of private label Meta Search Engines to prominent Internet Web sites. Since its inception in 1996, the company has experienced explosive growth and currently boasts close to six million unique users and over seventy million page views per month. The company's phenomenal success is largely attributable to the robust capabilities of its proprietary search technology. Mamma.com empowers end-users by quickly delivering comprehensive, relevant and non-duplicative search results. In 1999, Mamma.com joined forces with Intasys Corp. (Nasdaq:INTA) which purchased a 67.5% stake in the company. Mamma.com's offices are in Montreal, Canada.
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