NEW YORK START UP HOTBAR.COM ANNOUNCES A TOTAL OF $11 MILLION INVESTMENT LED BY DEUTSCHE BANC February 6, 2001 (New York, NY) - Hotbar.com Inc., "the Dashboard to the Internet," closed a five million dollar equity investment with Deutsche Banc, announced Hotbar.com Co-founder and CEO Oren Dobronsky. C.E. Unterberg, Towbin Private Equity Partners co-led Hotbar's second round of financing, during which an additional $6 Million will also be converted to equity. Hotbar.com has achieved a mass distribution of 10 million downloads within one year and expects to be profitable this year as a result of its proven business model. "Hotbar's solid revenue model has already proven that we have weathered the dot.com storm and will continue to be a major player in today's market. This current investment reinforces this belief," says Oren Dobronsky, CEO and co-founder of Hotbar.com, Inc. "Hotbar will continue to focus on revenue generation and a creation of a clear value proposition for our partners as well as our users." Says Gaby Karni, President of Hotbar.com, Inc., "We have been experiencing a period of astounding growth - not only with our user-base, but also in terms of our relationships with Hotbar's business partners." This is the second round of investments in Hotbar.com Inc. The first round was completed in November of 1999, with a 3 million dollar investment by Eurofund, backed by DaimlerChrysler, Deutsche Telekom, Lockheed Martin Corporation, and Bertelsmann and Technorov, backed by Bank Leumi Israel. With profitability projected in the near future, Hotbar.com is currently looking to further develop its headquarters in New York, and is in search of Internet veterans to identify new revenue channels, close high profile deals, and help continue Hotbar's success in the Internet marketplace. About Hotbar Hotbar is the Dashboard to the Internet, integrating communication, content, commerce, color and creativity all in one free toolbar. The Hotbar toolbar is a light dynamic browser plug-in that enhances and personalizes the users' surfing experience, while successfully branding and exposing third-party content, service and technology partners. Hotbar offers e-businesses a new and creative way to cut through Web clutter and effectively reach an enormous, globally distributed audience almost overnight. By partnering with Hotbar, these Web sites achieve unmatched branding by integrating into the browser. Hotbar is a platform that delivers, and business models are based on performance. For the individual Hotbar user, this translates into a more personalized, enhanced surfing experience while fulfilling a basic human need for aesthetics and fun; for the e-business, a more profitable Internet. Partners who have already recognized Hotbar's value proposition include: CNET, mySimon, Half.com, CNNSI, McAfee, Dealtime and Uproar. Hotbar is a privately held company with sales and marketing based in New York City and research and development in Tel Aviv, Israel. The company was founded in 1999 by CEO Oren Dobronsky and President Gabriella Karni. For more information, please visit www.hotbar.com. About Deutsche Banc Deutsche Banc is dedicated to being the best financial services provider in the world. The bank endeavors to make maximum use of its unique breadth of experience, capabilities and financial strength to create value for its customers, shareholders, employees and society as a whole. About C.E. Unterberg, Towbin Private Equity Partners II C.E. Unterberg, Towbin Private Equity Partners is a New York - based fund that specializes in industry-defining software, communications and semiconductor companies. Portfolio investments include Aristasoft, Cognet, Intelic Software, PDLD, Orbit Commerce and Predictive Networks.